If the risk is low, you can safely onboard them as a new user.
If the risk is high, you can take more precautions, vetting them through more security steps before they can be trusted. The immediate benefit is in calculating a risk score for this customer based on their social media presence and overall digital footprint. In fact, 76% of online loan customers who don’t have social media data don’t pay back the loan, while a “good” applicant, who gets approved, has 5.45 social media accounts on average, compared to fraudsters’ emails averaging at 1.72, per SEON’s digital footprint analysis findings for 2022.
To try this out, you can sign up for a free trial of SEON’s product and head to the Manual Review page.Īctually, just checking whether a social media account is present at all can help you flag fraudsters. Moreover, any email addresses created for fraudulent purposes will automatically be filtered out, instantly catching the less sophisticated attacks. Simply put, this means you know how likely they are to be trustworthy – because a legitimate customer has a degree of web and social media presence, compared to a fraudster-generated email address. SEON will look for registration data, and let you know if the person used the same email address on 50+ online platforms and social media. You can integrate the Email API directly into your online platform to get this wealth of data or use the Chrome plugin to manually check email addresses. It also has the advantage of working with very few primary data points, which means a better, more streamlined user experience for legitimate customers. It’s highly efficient because it flags fraudsters before they can even register to your website, at the onboarding stage. The former, for instance, performs a reverse email check so you can enrich data based on an email address only. Try for Free How to Use SEON’s Social Media Lookup to Fight FraudĪt SEON, we use social media profiling as part of our email verification software and phone analysis APIs. Let SEON help your business, with over 50+ social networks and online platforms to identify fraudsters.
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